Zero click está mudando o tráfego orgânico

Hoje, nem toda busca termina em clique. Seta off-whitee

A resposta muitas vezes aparece na SERP

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Mais visibilidade não significa mais visitas

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Então SEO perdeu valor?

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Não basta perguntar “quantos cliques esse conteúdo gera?” Também vale perguntar:

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